I follow Brian Solis and enjoyed his article last week on 3 C’s of Social Content. It isn’t a criticism but with respect that I say his posts are long and detailed with great graphics. So it is in that spirit that I will apply those 3 C’s towards acquiring the right customers for your business. And because every business is different, I’ll go ahead and use Grow Your Base as an example.
Grow Your Base is about Customer Communications. Making sure that your business or organization is engaged with your base. I’m leveraging social content for my clients and myself, with an emphasis on targeting specific communications for platform and message.
Consumption – Just as the body consumes calories to drive the engine, individuals are consuming ideas, information, and entertainment. The Internet offers a dizzying buffet of them all.
My voice may be like a single atom in the universe, but can still have impact. I consume, recontextualize, synthesize and evaluate as an organic creature.
Curation – The nebulous universe of ideas is navigable with a map, or in our case today, with a series of maps, influenced by those around us. Curation makes the impossible – possible. We look to each other as influencers and give value.
In business, as I bootstrap this latest venture, I am educating myself in startups, marketing, and relying on networking to position and define Grow Your Base. As I am influenced by them, I share my influence with them and those who look to me for advice and service.
Content - And thus we write, share, like, and RT. Modern industry rewards those who can speak to influencers and enable the ripple effect that social content allows.
People come to me at a decision point and content is usually not the foremost concern. But keeping and acquiring the right kind of customers requires communication and engagement, and that requires understanding the principles of Social Content.
Remember: each conversation has a ripple effect. One that can potentially lead to growth or disaster. Momentum starts slow, but a disciplined approach can lead to big results for your business.